Holi festival sees business worth more than 50 thousand crore rupees across the country

Traders and people boycott Chinese goods sold during Holi

This year, there’s a new enthusiasm and excitement among traders across the country, including Delhi, towards the festival of Holi, with hopes for a better future in business once again. Compared to previous years, there’s an estimated increase of nearly 50 percent in business during the Holi season nationwide, resulting in a business worth more than 50 thousand crore rupees. In Delhi alone, the expected business is around 5 thousand crore rupees. Similar to previous years, both traders and common people have completely boycotted Chinese goods sold during Holi. The import of Holi-related items in the country is approximately 10 thousand crore rupees, which was negligible this year.

Secretary General of the Confederation of All India Traders (CAIT) and BJP candidate from Chandni Chowk, Shri Praveen Khandelwal, stated that this year, traders and consumers have boycotted goods made in China, and only herbal colors, gulal, water guns, balloons, sandalwood, puja items, clothing, and other items made in India are being sold in abundance. Additionally, there is a huge demand for sweets, dry fruits, gift items, flowers and fruits, clothes, furnishing fabrics, groceries, FMCG products, consumer durables, and various other products in the markets.

Harish Garg, National Secretary Confederation of all India Traders. (CAIT) mentioned that this year, large-scale Holi events are being organized in across the country, resulting in a boost for banquet halls, farmhouses, hotels, restaurants, and public parks, witnessing good business after two years. In Delhi alone, more than 3 thousand Holi celebration events are being organized, where people are experiencing a new joyous and enthusiastic atmosphere.

As the festival of Holi approaches, all wholesale and retail markets are fully adorned. There is a rush of people in all markets to purchase not only colors and water guns but also other Holi-related items. Especially, sweet shops are witnessing a significant sale of traditional Holi sweets like gujiya.

Harish Garg,, Bhim sain General seretary, Prem Kaushik,, Harishankar Mishra, Vice President, Ajay Singla, seretary Chandigarh Chapter said that Holi will be celebrated on 24 March, in while the colors festival will be celebrated on March 25. The markets are also becoming colorful with various Holi-related items. Besides colorful gulal and water guns, shops are adorned with garlands and sweets made from dried fruits. People’s daily shopping is increasing in the markets. Due to the tradition of taking garlands and sweets along with relatives on Holi, there is a crowd of people at the shops. Hence, there is hustle and bustle in the markets. The demand for chemical-free colors, herbal colors, abir, and gulal is more compared to artificial colors, and demand for balloons and water guns is higher than previous years. It is estimated that there will be record-breaking sales for traders on Saturday and the following Sunday.

Harish Garg mentioned that this time, various types of water guns, balloons, and other attractive items are available in the market. Pressure guns are available from 100 rupees to 350 rupees, while tank-shaped water guns are available from 100 rupees to 400 rupees. Besides, there is a craze for fancy pipes in the market. Children are liking Spiderman, Chhota Bheem, and similar characters, and there is a high demand for spray gulal.